Organizations are realizing the value of reaching consumers through the digital medium. It’s no wonder that top companies are spending more than 50% of their marketing budget on digital, empowering customers to use social and mobile digital platforms to research and use the best products.

Professionals who can apply digital marketing techniques to ensure business continuity are in great demand. We at Prodegree School understand this and therefore bring you a course that breaks down digital marketing to its nuts and bolts to give a comprehensive overview of how to use it for business enhancements. From learning about strategy, market analytics, developing content strategy to understanding about email, search and social media marketing, our in-depth courseware with practical examples and case scenarios will give you the skills necessary to plan and launch successful marketing campaigns for business success.

Unit 1: Digital Marketing and Strategy

• Business and Consumer Strategy
• Navigating in Excel
• Data-Driven Marketing

Unit 2: Digital Marketing and SEO

• Digital Marketing Strategy and Channels
• Search Engine Optimization

Unit 3: Paid Social and Advertising

• Paid Search, Google AdWords, and Search Engine Marketing
• Paid Social

Unit 4: Content Marketing and Social

• Content Strategy
• Content Marketing and Social Media

Unit 5:Marketing Acquisition and Conversion Rate Optimization

• Landing Pages, User Experience, and Lead Generation
• A/B Testing and Marketing Optimization

Unit 6: Customer Engagement and Retention

• Customer Relationship Management and Email Marketing
• Retargeting, Referrals, and Winbacks

Unit 7: Analytics, Data, and Reporting

• Metrics, Sources, and KPIs, Revisited
• Deep Dive: Google Analytics

Unit 8: Deep Dives: Display, Facebook, or Mobile

• Deep Dive: Facebook
• Deep Dive: Display, Programmatic, and Retargeting
• Deep Dive: Mobile Marketing

Unit 9: Storytelling and Budget Planning

• Storytelling and Persuasion Marketing
• Campaign Planning and Budgeting

Unit 10:Presentation and Next Steps

• Presentation Day 1
• Presentation Day 2 and Next Steps

• Why is this course relevant today?

• The evolution of the digital world in the last decade has completely changed the way that people communicate, learn, and consume products. More than ever, brands have the ability to reach out to more customers and actually listen to them in order to tailor their messaging, brand, and product strategies.

  Our Digital Marketing course takes a holistic view of the marketing landscape, focusing primarily on the data-driven aspects of contemporary marketing. As a student, you’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch an effective, end-to-end marketing campaign. You’ll also learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting tactics to selecting content that resonates with users.

• What certification will i receive after completing the course?

• At the end of the program you will be issued with the  Digital Marketing Certified Associate certification (DMCA). The DMCA certification is issued by the Digital Skills Certification Institute in USA.

  You can also apply for Google Ads, Facebook Blueprint, HubSpot and Google Analytics certification by registering on their respective websites and qualifying the relevant exams.

• What practical skill sets can I expect to have upon completion of the course?

• By the end of our Digital Marketing course, you’ll be able to:

  • Utilize business goals and brand voice in order to generate effective marketing campaigns.
  • Analyze company data through Google Analytics to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s website.
  • Think critically about your brand’s content, from what’s on your site to your Facebook and Twitter pages.
  • Create, target, launch, and track Facebook, Twitter, and Google AdWords campaigns.
  • Clearly define the scope of digital marketing, from community management to social, display, and email marketing.

• Are there any prerequisites for this course?

• No, there are no prior knowledge required

Choose one of two convenient ways to skill up on Digital Marketing. Our 6-Weeks (3 hours/twice a week) Classroom bootcamps which is only available in some cities. If your city is not available or if your work won’t permit a classroom session, you can attend the fully online school. We give several learning aids, assignments and tasks which our team will work you through.