Digital Marketing Bootcamp

Get ready to make your next move. Our industry-focused course equips students with the in-demand skills they need to advance their careers.

Overview
Course Curriculum
Prerequisites & FAQs

Course Overview

Organizations are realizing the value of reaching consumers through the digital medium. It’s no wonder that top companies are spending more than 50% of their marketing budget on digital, empowering customers to use social and mobile digital platforms to research and use the best products.

Professionals who can apply digital marketing techniques to ensure business continuity are in great demand. We at Prodegree School understand this and therefore bring you a course that breaks down digital marketing to its nuts and bolts to give a comprehensive overview of how to use it for business enhancements. From learning about strategy, market analytics, developing content strategy to understanding about email, search and social media marketing, our in-depth courseware with practical examples and case scenarios will give you the skills necessary to plan and launch successful marketing campaigns for business success.

Course Curriculum

Unit 1: Digital Marketing and Strategy

Business and Consumer Strategy
Navigating in Excel
Data-Driven Marketing

Unit 2: Digital Marketing and SEO

Digital Marketing Strategy and Channels
Search Engine Optimization

Unit 3: Paid Social and Advertising

Paid Search, Google AdWords, and Search Engine Marketing
Paid Social

Unit 4: Content Marketing and Social

Content Strategy
Content Marketing and Social Media

Unit 5:Marketing Acquisition and Conversion Rate Optimization

Landing Pages, User Experience, and Lead Generation
A/B Testing and Marketing Optimization

Unit 6: Customer Engagement and Retention

Customer Relationship Management and Email Marketing
Retargeting, Referrals, and Winbacks

Unit 7: Analytics, Data, and Reporting

Metrics, Sources, and KPIs, Revisited
Deep Dive: Google Analytics

Unit 8: Deep Dives: Display, Facebook, or Mobile

Deep Dive: Facebook
Deep Dive: Display, Programmatic, and Retargeting
Deep Dive: Mobile Marketing

Unit 9: Storytelling and Budget Planning

Storytelling and Persuasion Marketing
Campaign Planning and Budgeting

Unit 10:Presentation and Next Steps

Presentation Day 1
Presentation Day 2 and Next Steps

Frequently Asked Questions

Why is this course relevant today?

The evolution of the digital world in the last decade has completely changed the way that people communicate, learn, and consume products. More than ever, brands have the ability to reach out to more customers and actually listen to them in order to tailor their messaging, brand, and product strategies.

Our Digital Marketing course takes a holistic view of the marketing landscape, focusing primarily on the data-driven aspects of contemporary marketing. As a student, you’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch an effective, end-to-end marketing campaign. You’ll also learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting tactics to selecting content that resonates with users.

What certification will i receive after completing the course?

At the end of the program you will be issued with the Digital Marketing Certified Associate certification (DMCA).

You can also apply for Google Ads, Facebook Blueprint, HubSpot and Google Analytics certification by registering on their respective websites and qualifying the relevant exams.

What practical skill sets can I expect to have upon completion of the course?

By the end of our Digital Marketing course, you’ll be able to:

Utilize business goals and brand voice in order to generate effective marketing campaigns.
Analyze company data through Google Analytics to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s website.
Think critically about your brand’s content, from what’s on your site to your Facebook and Twitter pages.
Create, target, launch, and track Facebook, Twitter, and Google AdWords campaigns.
Clearly define the scope of digital marketing, from community management to social, display, and email marketing.

Prerequisites

No, there are no prior knowledge required

Expert Trainers
Accredited Courses
Online & Offline
Flexible Scheduling
Affordable Rates