Social Media Marketing
Get ready to make your next move. Our industry-focused course equips students with the in-demand skills they need to advance their careers.
Course Overview
The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns.
The course is designed to build advanced skill sets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives. Fast-track your marketing career with this complete, structured advanced social media course.
Course Curriculum
Unit 1: Introduction to Social Media
Unit 2: Building a Sustainable Social Media Strategy
Unit 3: Converged Social Media
Unit 4: Content Marketing in a Social Media World
Unit 5: Visual Social Media
Unit 6: Understanding and Sparking Social Sharing
Unit 7: Storytelling An Essential Part of Your Social Narrative
Unit 8: Influencer Marketing and Online Reputation Management
Unit 9: Social Media Selling
Unit 10: Social Media Measurement
Unit 11: Video and YouTube Marketing
Unit 12: YouTube Advertising
Unit 13: Facebook Marketing
Unit 14: Twitter Marketing
Unit 15: Instagram Marketing
Frequently Asked Questions
Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social networking is among the most popular online activities. According to Statia.com, it is estimated that by 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. These users interact, share and engage with one another over social media. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy or conversion – across various social media platforms.
The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.
According to Indeed.com, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals. In India, there are 27,000+ job listings on Naukri.com requiring social media professionals. The demand for qualified social media professionals only continues to rise.
At the end of the program you will be issued with the Advanced Social Media Certification(ASMC™).
Prerequisites
- There are no prerequisites for beginning this social media marketing certification training course.
- A good laptop to use.
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Expert Trainers
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Accredited Courses
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Online & Offline
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Flexible Scheduling
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Affordable Rates